62% of Riga residents support construction of Skanste tramline
A majority or 62% of economically active Riga residents support the construction of the Skanste tramline in Riga, according to a Kantar TNS survey.
The results of the survey show that 55% of Riga residents use to visit Skanste neighbourhood, most often Arena Riga and Elektrum Olympic Centre. Yet 58% of those who visit Skanste neighbourhood go there by their private cars. Asked about whether they would use the new tramline to reach Skanste, 32% of Riga residents give an affirmative answer, but 40% say they do not know it, because this would depend on the tram’s route.
"At present, almost 2 million visit Arena Riga and Elektrum Olympic Centre every year, and more than 10 thousand come to work in Skanste neighbourhood every morning. As Skanste neighbourhood can be hardly reached by public transport, most people prefer to go there by their private cars, which is contrary to plans of reducing private transport flow in Riga. As the number of those living or working in Skanste neighbourhood will reach 40 thousand in the coming years, but the number of visitors in Arena Riga and Elektrum Olympic Centre will exceed 2 million per year, we have to think quickly how to diversify the means of transportation reaching Skanste. The new tramline is a good solution,” says Mārtiņš Vanags, Chairman of the Board in the Skanste Development Agency.
About the survey
The survey was conducted by Kantar TNS, commissioned by the Skanste Development Agency, on March 12-14, 2019, and involved a representative sample of 400 respondents aged between 18 and 55. The method of the survey was the Computer Assisted Web Interviews (CAWI).
About the Skanste Development Agency
The Skanste Development Agency is a partnership organization founded by major real estate developers and owners in Skanste neighbourhood to transform Skanste into a magnet attracting investments to the city, the home to events of European scale, and most importantly, into a quality and friendly environment for business and living. The members of the agency include Merks, New Hanza City, Sporta2 kvartāls, Hanner, SWH biroji, Duntes nami, KBO etc.
About Kantar TNS
Kantar TNS is the leading full-service company specialised in market, social and media surveys in Latvia with more than 25-year experience. We provide our clients with a wide range of surveys, including those of consumer needs, evaluation of companies’ reputation and satisfaction of their staff, brand awareness and trade mark image, product tests, mystery shopping, as well as media (TV, radio, press, Internet) audience studies in line with international standards, collection and analysis of information on media consumption habits and media advertising volumes.
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